Norman Pattiz is like a massive tower in the broadcasting entrepreneurship industry because of the fresh breath of air and energy he keeps on infusing in the television world. His recent exploit of initiating the beaming of American-oriented televised messages to the whole of the Arab world is just one case among many.
According to PR Newswire, Norman Pattiz has established an American owned network of radio and television services that will disseminate the right democratic policies the US government is aiming to take to that part of the globe.
The keen interest he has in matters of news and information started in 1976 when the modest radio station he found developed into a major broadcasting syndicate which is presently the largest organization of radio networks in the USA.
The network of television stations that are not commercial like the CNN is the kind of enterprise he has in mind for the venture in the Middle East. Apart from the new network, he is deeply involved in other networks such as the Voice of America, Radio Free Asia, and Radio Free Europe.
In the past, both President Bush and President Clinton consecutively appointed him to the Broadcasting Board of Governors of the United States, a powerful organization that oversees all stations that broadcast global non-military affairs.
Currently, Norman Pattiz is riding high on the wave of podcast advertising after the release of study results about the impact of advertising messages through podcasts. The Chairman and Chief Executive Officer of PodcastOne, Mr. Pattiz commissioned Edison Research to carry out a comprehensive survey of the significant benefits advertising by podcasts had on the ability of consumers to recall unique brand messages relayed in the format.
The research brought on board five major national consumer brands in the product distribution and service provision categories
The outcome which was jointly announced by the Vice President of Strategy for Edison Research Mr. Tom Webster and Mr. Norman Pattiz the veteran broadcaster showed interesting trends.
The focus of the survey was on both pre-campaign and post-campaign analysis of consumer reactions to grocery, lawn, and garden, financial, and an informal dining restaurant.
For the grocery brand, over 60% of the interviewees showed a preference in the post-survey analysis over the pre-survey campaign. Unsupported awareness of a financial service showed a 47% in the pre-study, and for a garden and lawn product distributor the index stood at 24% in the post-survey, and 37% of the respondents in the post-study showed a preference for a vehicle aftermarket distributor service. The survey was carried out in 2016.