I guess I should start of explaining to the reader about the title of this article. Equities First Holdings has been a steady leader in the ups and downs of the financial lending market, and yet it has continued to thrive without scandal. The CEO hasn’t been forcefully removed by renegade shareholders. The company has brought a balanced way to lend money to individuals as well a companies with stock-based portfolio lending allows companies or individuals to leverage stock portfolio thus eliminating the risky business of losing in taking a chance on lending. The deals are more robust with concrete backing of the valuation of the stock portfolio. Equities First Holdings has found a way to expand when others in this space are shrinking.
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