Leaders to Look Up To: Lori Senecal

Leaders have plenty of challenges to deal with when it comes to their careers. For one thing, they have to figure out how to get their team to follow them. While there are many methods that can work, there is no one method that is going to work for everyone. However, there are many mistakes that people are going to make. For one thing, some people will be too nice as leaders. The only problem is that the performance of the business starts to falter, and then it will fall off. The other extreme can cause a lot of stress and anxiety as well as power struggles.


One of the most important things to do as a leader is find a balance in between the extremes. This is one of the best aspects of Lori Senecal. Lori finds the right balance which makes her someone to look up to. People will admire the resolve she has when everything else is going crazy. For instance, in a chaotic environment, Lori Senecal is the one who is going to keep calm. This is one of the reasons that she is one of the best leaders when it comes to business. She knows the right things to do to bring about growth. Check out accompany.com



Lori Senecal is focused on the work that she is doing. While she does think about the customer, she never goes beyond the service. She makes sure that she is doing something that is going to help her clients with her goals. When she goes above and beyond, it is in the work that she does on the campaign that she thinks about. She makes sure that her team feels comfortable working with her. She is also good at letting her workers know if there is some need to increase the efforts for improvement of performance.



Reference: https://www.linkedin.com/in/lorisenecal


Click here: https://www.youtube.com/watch?v=NjY-yKuLlcw

A Powerful Innovator: Alexandre Gama

Alexandre Game is an entrepreneur from Brazil. He was born in Rio de Janeiro. He received a degree in Advertising and Communication. He has his own advertising agency called “Neogama.”
He has carved a new path in the adverting industry, especially for the Latin community. He started his career at Ogilvy & Mather as a copywriter. He has been gifted many awards for his outstanding efforts. He was the first Brazilian to become a CCO of BBC, which is British-based company.
During the 2015 Cannes Film Festival, Alexandre’s agency won a Golden Lion award. Years earlier in 2008, he became the first Latin-American to present during the Cannes Film Festival located in France.
Alexandre’s contributions to the Latin community, as well as globally, are appreciated and unforgettable amongst many.

Lori Senecal is Leaving CEO Role Behind at End of 2017

In a bombshell announcement for the advertising industry, Lori Senecal the CEO of CP&B (Crispin, Porter + Bogusky) Global announced she is leaving that agency at the end of 2017.

Senecal began working in that role for CP&B of MDC Partners in March 2015. Prior to that, she served as CEO of MDC Partners Network, and she continued in that role even after taking on CP&B Global as well.

Chuck Porter, CP&B Global’s co-founder and chairman, credits Senecal as creating something new in the industry. She turned CP&B Global into a global agency with the flexibility of a startup.

In October 2015, Senecal made her mark on the new agency by wooing the American Airline account away from TM Advertising, the agency American had used for twenty-five years. She has also won the Hershey and Pay Pal accounts.

Porter said that he and Senecal were developing the next-generation leadership team for CP&B. They’re preparing to make a smooth transition when Senecal leaves at the end of the year.

Part of the transition was promoting Danielle Aldrich to the office of president of CP&B West, which includes both the agency’s Boulder and Los Angeles offices. Aldrich has previous been a managing director of the Boulder office. She also received credit for helping Senecal to land both the American Airlines and Hershey accounts.

CP&B has a total of ten offices now around the world. Senecal says they’re all led by entrepreneurs passionate about building CP&B. She praised Aldrich as someone who uncovers the touchest problems, and then solves them in the boldest, most inventive ways possible.

According to Adweek, in 2016, Advertising Age recognized CP&B as “Creativity Innovators of the Year.” It also named Senecal as one of the four advertising executives to watch out for in 2016.

At the Cannes Lions Festival, she won the Titanium Grand Prix for her work for Domino’s. That’s the highest award for inventive ideas that drives business performance. She has held other leadership positions. She was formerly Global Executive Chairman, Chairman, President and CEO of Kirshenbum, Bond, Senecal and Partners. She grew that agency from 250 employees to over 900. Crain’s recognized it as one of the best places to work in New York City.

Follow her on Twitter

Click here: http://inspirery.com/lori-senecal/