Luiz Carlos Trabuco Cappi was born on the October 6 in 1951 in Marilia, Sao Paulo, Brazil. He graduated with degrees in Philosophy from the University of Sao Paulo. Unlike most bank executives, Luiz Carlos Trabuco Cappi did graduate work in sociopsychology at the School of Sociology and Politics of Sao Paulo. He is a married to one Ana Maria Veloso Cappi, and together they have three children. Unlike many executives, Luiz Carlos Trabuco Cappi does not cultivate an extravagant habit in his life. He is known to be a simple, humble and quiet person.
Luiz Carlos Trabuco Cappi Career before Bradesco
Luiz Carlos Trabuco Cappi began his career in the financial industry as a clerk in an agency of the Banco Bradesco at 18 years of age, in 1969. Two years later, he moved to Sao Paulo town to work in the Insurance sector. In 1984, he positioned as the marketing director of the Bradesco Bank’s private pension company. He kept growing in this stature where he was known to modernize the advertisements done by the bank. Bradesco Company was known to be always hostile towards the journalists in the 1980s era.
In 1992, Luiz Carlos Trabuco Cappi got a promotion to the executive director and president of Bradesco Previdencia, a private pension company conglomerate of Bradesco. His tenure in this position lasted until 1998 during which in this period he was culpable in the signing of the largest company, the Christmas Tree of Lagoa, in Rio de Janeiro, in what was the most significant marketing action of that time. Bradesco Seguros had sponsored the company for 20 consecutive years.
In 1999, Luiz Carlos Trabuco Cappi was promoted to executive vice president of Bradesco Seguros, which included eight more companies including Bradesco Vida e Previdencia, where he used to work. Four years later, he became the President and CEO of the same company. In this period, he was passed over the opportunity to become the CEO of Bradesco Bank. His most memorable achievement in the Bradesco Seguros Company, Luiz Carlos Trabuco Cappi solidified the company leadership in the industry countrywide with 25% market size. He also increased the insurer’s income to the Bradesco bank from 25% to 35%, which made it the largest in the sector in Latin America. It was this achievement that Luiz Carlos Trabuco Cappi was seen as the perfect fit for President of the Bradesco Group, and in 2009, he became the President of Bradesco Bank.
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Luiz Carlos Trabuco Cappi in Bradesco
Luiz Carlos Trabuco Cappi has had 40 years of experience in all the conglomerate companies of Bradesco Group. His whole life he served in the company, and this put him at the top of the list of successors to this position. The Presidency of Bradesco group is known to be occupied by only three people since the bank was founded in 1981. The first CEO was Amador Aguiar, founder of the company, followed by Lazaro Brandao who is the current chair of the board and the one responsible for appointing the two successors in his position. The third CEO was Marcio Cypriano, who led the company until the period of the financial crisis in 2008. Luiz Carlos Trabuco Cappi becomes only the fourth President of the Bradesco investment bank Group. He succeeded the company, and his primary task was to take back the market leadership, which they had lost to Itao Unibanco earlier that year. In 2015, he did just that through the acquisition of the Brazilian branch of HSBC bank in a $ 5.2 billion deal, with the blessing of the Chairman of the Bradesco, Lazaro Brandao.
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